Event wraps up artist series at local attraction celebrating American Artist Appreciation Month 

EASTON, Pa. (Aug. 20, 2024) – Visitors to downtown Easton had creative outdoor fun today at Crayola Experience celebrating International Chalk the Walk Day by helping to create a CHALK-ful mural with images and messages of kindness, optimism, inspiration, and joy.

Using the sidewalk as a canvas, national award-winning artist Mario Zucca led the creation of a unique Colors of Kindness masterpiece while kids and kids at heart added their own personal touch to the larger-than-life mural. 

The chalk art event is the last of a series of Crayola Experience workshops led by local artists to inspire kids’ creativity in celebration of American Artist Appreciation Month. Activities included: 

Creative Lettering: Families tried their hand at lettering using Crayola markers as Crayola graphic designer Michelle Foster took them through the basic principles of modern calligraphy. 

Colorful Birthday Wishes: Kids created colorful cards to share birthday wishes with children at Lehigh Valley Reilly Children’s Hospital in a workshop led by Haley Marcial, author of the Birthday Wishes Journal. The Lehigh Valley author’s keepsake journal captures children’s birthday wishes, memories, and milestones as they grow older.

Character Design: Kids explored the seven elements of art, tried some fun visualization exercises, and learned a variety of idea generation techniques while using mixed-media tools to create their unique, colorful character during this workshop by Mellen Reinbold, a local illustrator known for her fantastical characters.

Through the end of the month, kids also can express their inner artist for a chance to be featured on Crayola’s website to inspire others. Young artists can complete one or more activity sheets at Crayola Experience through the end of the month and submit them for a chance to be showcased on Crayola.com in early fall.

 

About Mario Zucca

The Philadelphia-based artist, illustrator, and map-maker has created one-of-a-kind graphics for a wide array of clients, including the Philadelphia Eagles, the Kansas City Chiefs, the Pittsburgh Pirates, The Home Depot, Altra Running, Chase Bank, and Dr Pepper. Known for his playful aesthetic, his vibrant work has graced sports stadiums, national publications, jigsaw puzzles, advertisements, and a diverse array of merchandise.

 

About Crayola Experience Easton

Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 25 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter, and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. To learn more, visit CrayolaExperience.com/Easton or join the conversation at Facebook.com/CrayolaExperience.

 

Information & image provided to TVL by:
Constance Walker
Crayola Experience

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