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Iconic Bike Brand Sponsors Track in its historic 45th Season
BREINIGSVILLE, Pennsylvania, October 28, 2019: The Valley Preferred Cycling Center, also known to track enthusiasts around the globe as T-Town, announced its new partnership with the legendary French cycling brand LOOK.
LOOK becomes the official bicycle and pedal partner of the velodrome as well as the naming rights sponsor of the 2020 Super Tuesday summer series which runs May through August and features very unique fields of future stars, pro and amateur men and women.
Brad Cole, USA Marketing Manager for LOOK, explained their reason for supporting the track, “The Valley Preferred Cycling Center is an iconic fixture of the US and international
track racing scene. Their dedication to the track community and development of young riders is unmatched. For LOOK Cycle to be able to partner with and support them in their mission is truly an honor.”
“We are incredibly excited to enter into our partnership with LOOK. They have a long, storied history of making great track bikes of iconic design. As we head into our 45th season it’s a real privilege to showcase their bikes to a whole new generation of riders. Without partners like LOOK stepping up in support of our programming, our track would not be able to thrive and we are looking forward to a great partnership” said Joan Hanscom, Executive Director of the Valley Preferred Cycling Center.
In addition to sponsorship support, the Valley Preferred Cycling Center will have opportunities to ride and demo LOOK bikes and pedals throughout the season.
About the Valley Preferred Cycling Center: The Valley Preferred Cycling Center, also known as T-Town, is one of the most renowned and beloved tracks in the world and has been home to the best field of international cycling competitors each summer for the past 45 years. Owned by the Lehigh Valley, The Valley Preferred Cycling Center is leased to and managed by the Velodrome Fund, Inc.—a non-profit 501(c)(3) organization. The mission and vision of Valley Preferred Cycling Center is to provide the Lehigh Valley and its citizens with both great racing programs as well as health and wellness-oriented programs that promote a lifelong love of cycling in a fun, clean, safe park setting.
Information provided to TVL by:
Joan Hanscom
Valley Preferred Cycling Center
https://thevelodrome.com/
