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Image provided courtesy of Crayola Experience Easton
Outdoor kickoff event featured NASCAR pit crew demonstrations and activities to test kids’ own pit crew abilities
EASTON, Pa. (Aug. 10, 2023) – Hundreds of kids and kids at heart pulled up to the starting line today for the opening of the new Crayola Experience Easton takeover experience—Kubota Raceway Makeover.
The colorful family destination and the Kubota Tractor Corporation have once again collaborated for an immersive, hands-on adventure. Inspired by Kubota’s iconic orange equipment and its NASCAR partners, the limited-time, auto racing-themed takeover of Crayola Experience in downtown Easton shows kids how the power of imagination and the power of teamwork to make anything possible.
A special outdoor kickoff event open to the public featured pit crew demonstrations by Kubota’s NASCAR partner Trackhouse Racing and the Kubota-branded #1 car driven by Ross Chastain. Kids also tested their speed with a pit stop simulated tire changing challenge, drove kid-size Kubota tractors around a track, fueled up at gas depot sandboxes, and colored on a Kubota tractor and 5-ft tall racing-themed coloring pages.
“Through collaborations such as the one we have with Kubota, we’re able to create exciting and engaging experiences that showcase real-life applications of how imagination and creativity are at the core of everything we,” said Crayola Chief Operating Officer Pete Ruggiero.
Inside the family attraction, a full-size Kubota tractor, RTV, and mower, as well as kid-size, Kubota-branded race car and race truck have helped to transform Crayola Experience for the takeover event. Kids are put in the driver’s seat of dozens of interactive activities as they bring to life the colorful community of Crayonville and ready the fictional town for its new raceway.
Now through Sept. 5, kids can:
- Get behind the wheel of a virtual Kubota tractor in a simulator game
- Participate in a pit crew tire change challenge
- Take photos with kid-size Kubota-branded race cars and trucks
- Race Kubota toy cars customized with Crayola accessories
- Climb into REAL Kubota equipment
- Record their own racing broadcast at the Channel 64 Newscast, and more.
“Partnering with Crayola brings to life our iconic orange equipment in new ways and with it the chance for kids to get creative and see what’s possible when we work together,” said Todd Stucke, Senior Vice President of Marketing, Kubota Tractor Corporation.
This limited-time, kid-powered experience is included in the price of admission. For more information, visit CrayolaExperience.com/Kubota.
During this year’s national tour, the Kubota Raceway Makeover is making pit stops at Crayola Experience locations in Pennsylvania, Florida, Texas, and Arizona. Besides the takeover events, the partnership includes at-home crafts and coloring pages that can be downloaded from CrayolaExperience.com/Kubota and Crayola.com; and classroom activities and educational content.
About Crayola Experience Easton
With 65,000 square feet of activities and attractions, Crayola Experience Easton is Pennsylvania’s most colorful family destination for interactive, creative play. Bigger, brighter, and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. The destination also features live entertainment, limited-time takeover events throughout the year, and The Crayola Store. Crayola Experience attractions are located in Easton, Pa.; Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit CrayolaExperience.com/Easton or join the conversation on Facebook and Instagram.
About Kubota Tractor Corporation
Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross HP, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com.
Information provided to TVL by:
Constance Walker
Crayola Experience
