BETHLEHEM, Pa. (December 13, 2017) — SWBR, a Lehigh Valley advertising, marketing and PR agency with nearly 50 years of creative and strategic excellence, was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for taking a different look at how a tool can help its customers.
SWBR was the recipient of the 2017 Star Award in the Social Media/Facebook category for the “Flying Plastic Welt Syndrome” video campaign. Created for tool brand Paslode and its 21˚ No-Debris Nailing System, SWBR led creative concept and strategy development; Digital Feast of Allentown produced the video. Paslode is a division of Illinois Tool Works, or ITW, and is headquartered in Glenview, Ill., a suburb of Chicago.
To illustrate the improved productivity and end user experience of Paslode’s 21˚ No-Debris Nailing System, SWBR anchored the campaign around a fictitious condition: “Flying Plastic Welt Syndrome.” The video was promoted via paid social posts on Facebook, Twitter and Instagram to reach a defined framer audience in 10 key markets across the United States.
[View the award-winning video.]“We’re honored to receive this award, and it’s a testament to the strategic and creative efforts that our team underwent to craft this highly effective campaign,” said Scott Friedman, SWBR president and COO. “We strive to create work that stands out; this campaign took a common problem for construction workers and put a fun spin on it.”
The CMA awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. Awards recognize companies, brands or individuals for marketing excellence with regional and national winners.
SWBR’s recognition by the CMA comes on the heels of being named a finalist for the 2017 Lehigh Valley Business award for Best Business (under 25 employees), and caps off a strong year of growth for the Lehigh Valley agency.
About SWBR
Located in Pennsylvania’s Lehigh Valley and headquartered in Bethlehem, SWBR is an advertising, marketing and public relations agency with nearly 50 years of creative, communications and client service experience. The agency’s client roster includes St. Luke’s University Health Network, DeSales University, DECRA Roofing Systems, BuildClean, Christie Medical Holdings, Paslode, NPI/Medical, Arrow Fastener, Peoples Security Bank & Trust, AST Bearings, First Priority Bank, BDP International, Kreischer Miller, Daido Metal and more. Info: www.swbrinc.com
Information Provided to TVL by:
Mackenzie Liberatori
Stiegler, Wells, Brunswick & Roth, Inc.,
3865 Adler Pl, Bethlehem, PA 18017
