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Es Tiempo, PBS39’s Spanish-language talk show, will return for a fourth season beginning at 3:30 p.m. on Saturday, January 11
Bethlehem, PA. – January 8, 2020 – The fourth season of PBS39’s Es Tiempo, hosted by Genesis Ortega and Victor Martinez will premiere at 3:30 p.m. on Saturday, January 11, 2020. This weekly Spanish-language talk show features members of the Lehigh Valley’s Latino community and focuses on bringing the diversity and cultural essence of this community to life.
Es Tiempo discusses issues surrounding education, culture, politics and economics. The show also features lifestyle segments focused on cooking, fitness and more. Past guests have included Nancy Velasquez, (Big Brothers Big Sisters of the Lehigh Valley), Marangeli Mejia-Rabell, (AfroTaino Productions and the Philadelphia Latino Film Festival) and Beatriz Frometa (Vision for Equality).
“PBS39 is proud to present a fourth season of Es Tiempo,” Tim Fallon, Chief Executive Officer of Lehigh Valley Public Media said. “The team continues to do a fantastic job capturing the vibrancy of the community, while tackling issues that are important to our local audiences. We are thrilled to see this show continue to grow.”
Genesis Ortega has a passion for community outreach, especially as it pertains to the Hispanic community. In 2019 she was named Hispanic Businessperson of the Year during the Greater Lehigh Valley Chamber of Commerce Excellence in Business Awards. In addition to hosting, she serves as PBS39’s first Community Correspondent, covering the Latino community for WLVR-FM. Ortega also serves as a Board member of the Fé Foundation program, which brings together students, university faculties and local businesses and organizations in order to introduce comprehensive life skills and entrepreneurial training to high school students of the Lehigh Valley. Prior to joining the team at Lehigh Valley Public Media, she worked in Congressman Charlie Dent’s office. There, she had the opportunity to interact with constituents and community leaders from across the 15th Congressional District in Lehigh, Northampton, Berks, Lebanon, and Dauphin counties.
“I am honored to work on a project that fulfills a need in our community,” Ortega said. “This upcoming year, we plan to focus a lot more on the political power of Latinos in the quickly approaching presidential election, with the intention to empower and educate our community. I am proud of all we have done so far on Es Tiempo and am excited to embark on our fourth season!”
Victor Martinez, also known as VJ MAR, began his broadcast career in local Spanish radio in Orlando, Florida at the age of 13. At the age of 19, Martinez became one of the youngest program directors in the U.S. and was later recognized by R&R magazine for his promising talent. He’s currently the morning show host for La Mega 101 and has worked for WFMZ in Allentown. He later worked at NY1, Clear Channel Radio and Fox 5/Georgia TV where he became an Emmy award-winning journalist. In 2007, he returned to Florida as the Managing Editor and Anchor of News 13 En Español, and then returned to radio as the Program Director at Caliente 105.3FM and then Program Director at El Zol 107.9.
“I’m thrilled to be back for season four— every season has gotten bigger and better and this season will not be the exception,” said Martinez. “I’m looking forward to continuing our conversation about issues and topics that help our community grow.”
The fourth season will look forward to many special guests including: newly elected and first Latino mayor of Reading, Eddie Moran, as well as the world’s quickest caricaturist, Alani Jimenez. Visit PBS39.org to watch the first three seasons. Check your local listings to find PBS39/WLVT on your cable or satellite provider.
About Lehigh Valley Public Media™
Lehigh Valley Public Media™, home of PBS39/WLVT, WLVR, and WPPT, acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley, through its dynamic communication platforms and resources. The Reporter Corps® creates community-focused content for PBS39 News Tonight, digital platforms, and WLVR. Lehigh Valley Public Media and United Way of the Greater Lehigh Valley are partnering to fund and fulfill the regional literacy initiative Lehigh Valley Reads. This campaign is working to ensure all Lehigh Valley students read on grade level by the end of third grade by 2025. Lehigh Valley Public Media is a community-owned public media organization serving eastern Pennsylvania and New Jersey. Lehigh Valley Public Media is licensed in Allentown to the Lehigh Valley Public Telecommunications Corporation. For more information, visit PBS39.org.
Information provided to TVL by:
Victoria Scialfa
Marketing and Public Relations Manager
Lehigh Valley Public Media
