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The one-year planning grant of $87,500 will allow PBS39-WLVT to implement a survey and analysis of content creators in the region.
Bethlehem, PA. – December 19, 2019 – Independence Public Media Foundation (IPM) announced a new round of grants, totaling $3.6 million, to be distributed to six organizations in the Philadelphia region, all considered the region’s premiere creative media makers. Lehigh Valley Public Media, home of PBS39-WLVT was awarded $87,500 of this grant.
“We are honored to receive this generous grant from Independence Public Media,” Tim Fallon, Chief Executive Officer of Lehigh Valley Public Media said. “We look forward to utilizing this grant to improve our community-centered programming.”
This one-year planning grant will allow PBS39-WLVT to explore launching a channel that is robust, local and community-centered, through implementing a survey and analysis of content creators in the region.
“With this round of grants, we are exploring the boundaries of creative media making, including media making for movement building, and community-led storytelling to bring new information and narratives to light,” said the foundation’s president Molly de Aguiar. She added, “We are committed to investing in the people and organizations who can build and strengthen networks, and foster wide-ranging, collaborative partnerships across the region.”
“Resources that give us the opportunity to continue exploring the data surrounding our content are especially vital,” Yoni Greenbaum, Chief Content Officer of Lehigh Valley Public Media said. “We are proud to be contributors to our region’s creative prowess, and look forward to developing our digital content in the coming year.”
About Lehigh Valley Public Media™
Lehigh Valley Public Media™, home of PBS39/WLVT, WLVR, and WPPT, acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley, through its dynamic communication platforms and resources. The Reporter Corps® creates community-focused content for PBS39 News Tonight, digital platforms, and WLVR. Lehigh Valley Public Media and the United Way of the Greater Lehigh Valley are partnering to fund and fulfill the regional literacy initiative Lehigh Valley Reads. This campaign is working to ensure all Lehigh Valley students read on grade level by the end of third grade by 2025. Lehigh Valley Public Media is a community-owned public media organization serving eastern Pennsylvania and New Jersey. Lehigh Valley Public Media is licensed in Allentown to the Lehigh Valley Public Telecommunications Corporation. For more information, visit PBS39.org.
About Independence Public Media
IPM was formerly a public broadcaster operating WYBE Channel 35 in the Philadelphia market. In 2017, it relinquished its broadcast license as part of the Federal Communications Commission’s Broadcast Incentive Auction and received a one-time payment of $131.5 million. The organization is investing these funds in a permanent endowment and will henceforth operate as a private grant-making foundation strengthening media and media making, connecting diverse voices, and fostering greater understanding across the Greater Philadelphia region.
For more information, visit: independencemedia.org
Information provided to TVL by:
Victoria Scialfa
Marketing and Public Relations Manager
Lehigh Valley Public Media
