Bethlehem, Pa. (June 18, 2015) – Stiegler, Wells, Brunswick & Roth (swb&r) is proud to announce a new advertising and strategic communications partnership with Memphis-based Christie Medical Holdings, Inc. to promote the company’s revolutionary VeinViewer® product line.
The VeinViewer is a mobile vascular imaging system that allows health care providers to clearly see veins as a real-time HD image, directly on the surface of the patient’s skin. The product reduces the number of IV insertion attempts, which in turn increases patient satisfaction.
“We are excited and honored to work with the great team at Christie,” said swb&r President and COO Scott Friedman. “Our goal is to help Christie build brand awareness and preference by presenting the VeinViewer® as the easy-to-use technology for ‘first-stick success.’”
In May, Christie Medical held an exhibition of their new VeinViewer® at the American Association of Critical-Care Nurses Exposition in San Diego. The agency played a lead role in designing Christie’s exhibit booth. New photography and creative was developed by swb&r, enabling the VeinViewer® products to attract significant attention.
Throughout the rest of the campaign, swb&r’s duties will include advertising, media buying, direct mail and other strategic communications.
Christie Medical Holdings, Inc. is revolutionizing patient care and healthcare economics through the innovation of light-based technologies. They discover, develop and commercializes new medical technologies. The company’s market-leading product, VeinViewer®, is a mobile vascular imaging system that allows health care providers to clearly see accessible vasculature as a real-time HD image, directly on the surface of the skin. Christie Medical Holdings is owned by Christie Digital Systems, Inc. a global visual technologies company and a subsidiary of Ushio, Inc., Japan.
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Information Provided By:
Mike Walbert
mike.walbert@swbrinc.com
About swb&r Stiegler, Wells, Brunswick & Roth (swb&r) is an advertising, public relations and marketing communications agency headquartered in Bethlehem, Pa. We are committed to helping brands shine brighter, reach further and grow faster by combining our passion for communication, our love for creativity and a vow to always be there for our clients. Be Smart. Work Hard. Move Fast. Info: www.swbrinc.com.
About Christie Medical Holdings, Inc. Christie Medical Holdings Inc. is a global company based in Memphis, Tenn., that discovers, develops and commercializes medical technologies. The company’s market-leading product, VeinViewer system, is a mobile vascular imaging system that allows health care providers to clearly see accessible vasculature as a real time HD image, directly on the surface of the skin. Christie Medical Holdings Inc. is owned by Christie Digital Systems Inc., a global visual technologies company and a subsidiary of Ushio Inc., Japan (JP:6925). For more information on Christie Digital Systems or Christie Medical Holdings, visit www.christiemed.com. Follow us on Twitter (@veinviewer) and Facebook (VeinViewer)
