SWBR Announces Promotions, New Hire
BETHLEHEM, Pa., (August 3, 2017) — SWBR, a Bethlehem-based advertising, marketing and PR agency with nearly 50 years of creative and strategic excellence, has announced two promotions and a new hire.
DONNA SINKO has been promoted to senior vice president of digital and creative services. She will play a key role in strategic agency decisions and guiding the organization’s direction. She will maintain existing responsibilities of cost-estimating and scheduling campaigns, communicating with vendors, overseeing digital capabilities and coordinating projects within the production and creative departments.
Sinko has been with SWBR for over three decades, starting as a receptionist and rising through the agency’s organizational ranks. In her tenure, she has provided a cohesive presence to coordinate projects between departments and an attention to detail that ensures only the highest quality creative work.
JESSICA DENTITH has been promoted to account coordinator. She will continue to lead social media management for clients and the agency, while also providing account and project assistance with the agency’s roster of regional and national clients.
Dentith interned with SWBR before joining the agency as a content and social media specialist in January. Prior to her time with SWBR, she interned at Valley Youth House in Allentown and Victaulic in Easton. She has a degree in corporate communications from Penn State Lehigh Valley.
MACKENZIE LIBERATORI has been hired as an account coordinator. She will focus on servicing public relations accounts, bringing her skills in media relations, content development and new business development to the position. She also will assist with account and project management.
Liberatori brings extensive agency experience to the position, having previously worked at Lehigh Mining and Navigation and interned at Brownstein Group and Karma Agency in Philadelphia. She graduated from Penn State with a degree in international communications, with minors in business and Spanish.
About SWBR
Located in Pennsylvania’s Lehigh Valley and headquartered in Bethlehem, SWBR is an advertising, marketing and public relations agency with nearly 50 years of creative, communications and client service experience. The agency’s client roster includes St. Luke’s University Health Network, DeSales University, DECRA Roofing Systems, BuildClean, Christie Medical Holdings, Paslode, NPI/Medical, Arrow Fastener, Peoples Security Bank & Trust, AST Bearings, First Priority Bank, BDP International, Kreischer Miller, Daido Metal and more. Info: www.swbrinc.com
Information Provided By:
SWBR
www.swbrinc.com
