Allentown sports fans can now enjoy an in-person sports betting experience with Betway

Allentown (January 16, 2024) – Leading global online betting and gaming brand Betway has announced a deal to become the official sports betting partner of Sports & Social Allentown, a premier dining, entertainment, sports viewing and social concept in the Lehigh Valley area.

The multi-year agreement will bring an enhanced gameday experience to sports bettors and fans, featuring an in-house LED board that highlights Betway’s live odds and promotions, and on-site activations that include watch parties and exclusive food and beverage promotions where customers can receive corresponding credits if they make a qualifying wager on their Betway account.

Betway will have its own Sports & Social Allentown menu item, a customized “Crush the Spread” drink, and outdoor “Crush Bar” where sports fans can enjoy the gameday experience and Betway’s Sunday Spread watch parties. In addition, Betway will be featured on Sports & Social Allentown billboards, website, LED screens and social channels, as well as audio mentions during all in-venue game watch activations, including announcement of featured bets and brand promotions.

Betway will offer in-depth quarterly brand training for all Sports & Social Allentown staff to educate them on the product and best practices when promoting it to customers, as well as code of conduct and responsible gaming practices.

Betway also offers Pennsylvania players Betway Casino, an online casino product that features popular slot games as well as a wide variety of table games, including live dealer action. Qualified customers are also offered a variety of casino promotions, such as Daily Deals, which are casino deposit matches available every day of the week.

Mike Addonizio, Vice President of Marketing at Betway said:

“We are thrilled to be partnering with Sports & Social Allentown to bring Betway to the Lehigh Valley area. This partnership will continue our mission to provide a great game day experience for sports bettors and fans, while creating an iconic entertainment and dining destination where sports

entertainment and betting come together. We can’t wait for our customers to enjoy this unique sports dining experience.”

Tony Monaco, Vice President Operations, Mid-Atlantic at Live! Hospitality & Entertainment said: “Our partnership with Betway allows Sports & Social Allentown to bring the premier sports watch experience to our guests layering in an interactive sports betting element that is unmatched in the Lehigh Valley. We are really excited for this collaboration.”

 

About Betway

Betway Group a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community. For more information, visit www.sghc.com.

 

Information provided to TVL by:
Chris Canas