JEFF KINNEY REINVENTS TRADITIONAL BOOK LAUNCH WITH TWENTY FUN-FILLED FAMILY DRIVE-THRU POOL PARTIES

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The book tour is timed to the release of the fifteenth installment of the Diary of a Wimpy Kid series, The Deep End

(October 8, 2020)—Amulet Books, an imprint of Abrams Children’s Books, announced today global bestselling author Jeff Kinney’s The Deep End Drive-Thru Pool Party Tour,” an all-new imaginative series of drive-thru events for families to enjoy together, timed to the publication of the eagerly anticipated fifteenth installment in the global bestselling Diary of a Wimpy Kid series. Releasing in hardcover, audio, and ebook editions, The Deep End (Diary of a Wimpy Kid Book 15) will be simultaneously published in twenty-seven countries around the world on October 27, 2020.

In a time of uncertainty, when so many activities are on hold, Kinney is bringing families a fun and silly respite to look forward to. Traveling in a wrapped “The Deep End Drive-Thru Pool Party” van, Kinney is partnering with nearly twenty independent bookstores to host Drive-Thru Pool Parties along the east coast. At each event, families will drive through pool party–themed interactive vignettes, such as a lifeguard dunk tank, a tiki hut, a venture underwater, and the final moment when Kinney will personally deliver children their signed copies of The Deep End using a six-foot pool skimmer. For details about The Deep End Drive-Thru Pool Party, please visit WimpyKid.com/appearances.

“2020 hasn’t been fun for kids,” says Kinney. “We’re excited to be throwing drive-thru parties that kids and their families can look forward to. We can’t wait to put on our masks, hit the road, and create happy memories for all the fans we meet along the way.”

In The Deep End, Greg Heffley and his family hit the road for a cross-country camping trip, ready for the adventure of a lifetime. But things take an unexpected turn, and they find themselves stranded at an RV park that isn’t exactly a summertime paradise. When the skies open up and the water starts to rise, the Heffleys wonder if they can save their vacation—or if they’re already in too deep.

Jeff Kinney is one of the best-selling authors of all time; Diary of a Wimpy Kid books are published in 78 editions in 65 languages and have sold more than 250 million copies globally. Published in 2007, the first Diary of a Wimpy Kid book was an instant bestseller and has remained on the New York Times bestseller list since its publication and through the release of the fourteenth book for more than 728 weeks total. The series is also a fixture on the USA Today, Wall Street Journal, Publishers Weekly, and IndieBound bestseller lists.

The tour is stopping in the Lehigh Valley through Let’s Play Books Bookstore, on Friday, October 30, at 5pm. Tickets are available for $20, which includes entrance to the drive through event and one signed copy of The Deep End. Visit www.letsplaybooks.com for further information.

About the Author

Jeff Kinney is a #1 New York Times best-selling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time magazine’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more Wimpy Kid, visit wimpykid.com.

 

About Let’s Play Books Bookstore

Let’s Play Books Bookstore is a full-service, general interest independent bookstore serving the Lehigh Valley. Located at 244 Main Street in Emmaus, the shop provides programs books and programming for adults, children, and schools, fostering a sense of community through reading for education and entertainment. www.letsplaybooks.com

About ABRAMS

Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; Magic Cat; and a gift and stationery line, Abrams Noterie. ABRAMS also distributes books for Booth-Clibborn Editions, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.

 
Information and image provided to TVL by:
Kirsten Hess
Let’s Play Books Bookstore
244 Main St.
Emmaus, PA 18049
610-928-8600