BETHLEHEM, Pa. (June 12, 2017) — The inventor and leading manufacturer of the stone-coated steel roofing category has hired SWBR to lead digital and traditional advertising and marketing efforts, aiming to make a significant dent in the marketplace.

Headquartered in Corona, Calif., and owned by Fletcher Building of New Zealand, DECRA^® Roofing Systems manufactures premium shakes, tiles and shingles that protect homes and light commercial buildings from damaging weather, including hail and high winds. They’re tough, but look good, too. Or, as the company likes to say, DECRA “has been providing ageless beauty, superior performance and lasting durability since 1957.” 

Seeking a bolder and more aggressive approach to advertising and marketing efforts, DECRA approached SWBR to solve some specific challenges. One of the Lehigh Valley-based agency’s first assignments: an integrated campaign that launched May 1 with the unveiling of DECRAstorm.com, a responsive landing page featuring roofing products, frequently asked questions and a headline-worthy rebate offer. SWBR developed messaging and creative, hammering home DECRA’s high-quality stone-coating steel roofing and the homeowner rebate incentive. 

And there’s more to come, as SWBR will be taking the DECRA brand to even greater heights over the course of 2017. 

About SWBR, Inc.
SWBR is an advertising, marketing and public relations agency with nearly 50 years of delivering ideas that build brands. We’ve marketed everything from intricate life-saving medical devices to professional services to heavy-duty construction tools. Info: www.swbrinc.com

 

Information Provided By:
MIKE WALBERT
Director, Communications
mike.walbert@swbrinc.com
610.866.0611 ext. 268
3865 Adler Place, Bethlehem, PA 18017
swbrinc.com