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GEDP, Crayola Experience hosted free FIFA Women’s World Cup 2023TM
watch party and pre-game festivities in Downtown Easton
EASTON, Pa. (July 21, 2023) – Crayola Experience Easton and the Greater Easton Development Partnership (GEDP) brought the energy and excitement of the world’s greatest soccer tournament to downtown Easton today.
To support the U.S. Women’s National Team in their bid for an historic three-peat, the partners threw an outdoor FIFA Women’s World Cup 2023™ watch party with colorful pre-game activities.
Hundreds of kids scored big with soccer-themed activities to show their team spirit. They crafted team banners and flags, decorated paper plate soccer balls to add to a spirit wall and had fun with special coloring pages and activity sheets. They also can enjoy activities at home like soccer BINGO and colorable game day recipe cards. Families also enjoyed music; food from local vendors; games; and photo ops. Then stay to view the U.S. vs Vietnam match on a large outdoor video screen.
“Crayola celebrates creativity—whether it’s colorful self-expression through art or innovative play making while on the pitch,” said Rich Wuerthele, Crayola President & CEO. “This is a unique opportunity to help kids learn teamwork, problem solving, community, and creativity through art and athletics, and watch those characteristics in action as the U.S. Women’s National Team takes on the world.”
To celebrate soccer—a game of self-expression, community, and creative possibilities—the family attraction also hosted colorful pre-game parties at its Florida, Texas, and Arizona locations for the team’s debut match in the world tournament.
The pre-game events and the Easton watch party are part of a national initiative, the Art of Soccer, launched through a collaboration between Crayola®, FOX Sports, and U.S. Soccer. Leading up to the U.S. women’s team opening pitch and throughout the world tournament, kids can unleash their imaginations and let their colorful ideas shine to cheer on the home team with the Art of Soccer activities and events at Crayola.com/Soccer.
Additionally, last year four passionate artists were commissioned to design custom soccer balls inspired by the key values of U.S. Soccer—integrity, commitment, teamwork, and respect. The “Teamwork” ball was selected to be reproduced and is being sold exclusively on Amazon with a portion of the proceeds going to U.S. Soccer’s efforts to grow the game at all levels.
About Greater Easton Development Partnership
GEDP is a volunteer-driven, nonprofit organization focused on Easton’s economic well-being, historical integrity, vibrant culture, and hospitality. It manages more than two dozen programs and events that improve Easton’s quality of life including Easton Farmers’ Market, Easton Main Street Initiative, Easton Public Market, PA Bacon Fest, West Ward Community Initiative, Easton Ambassadors, Easton Winter Village, Heritage Day, Easton Garden Works and more. More: eastonpartnership.org.
About Crayola Experience Easton
Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 25 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter, and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. The brand’s other attractions are in Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit CrayolaExperience.com/Easton or join the conversation at Facebook.com/CrayolaExperience.
Information provided to TVL by:
Constance Walker
Crayola Experience
