BETHLEHEM, Pa. (September 14, 2017) — Arrow Fastener’s website — designed by Bethlehem marketing and public relations agency SWBR — received a 2017 Gold Brand Builder Award for Best Website Design & Marketing Strategy.
The Brand Builder Awards recognize innovation and effective marketing campaigns throughout the residential and commercial design and construction industries. SWBR led the complete redesign of arrowfastener.com, instilling a confident, can-do message that encourages professionals and DIYers to tackle a host of tasks with Arrow tools and products. Programming work was performed by Peer Pressure Creative of Bethlehem.
The design and content strategy positions Arrow Fastener, a market leader in staple guns and fasteners, as not just a product manufacturer, but a project-solution provider. The website also is effective in driving customers to online retailer partners, such as Home Depot, Lowe’s and Amazon.
The Gold Award was presented earlier this month at the Hanley Wood Foundations Conference in Chicago. Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries.
“Arrow is proud to be awarded a 2017 Brand Builder Gold Award for best website and marketing strategy,” said Bill Sokol, Arrow Fastener’s vice president of marketing. “As a leading media company in the residential and commercial construction space, Hanley Wood is uniquely qualified to know innovation when they see it. This award is strong validation of our hard work to reconnect with Arrow customers and make our 88-year-old brand relevant to them in new ways.”
More than 80 companies submitted entries in nine categories, ranging from traditional advertising campaigns to social marketing strategies to channel marketing programs.
This is the second award in less than a year for the redesigned arrowfastener.com. The site snagged a Gold ADDY from the American Advertising Federation of the Greater Lehigh Valley (AAFGLV), and competed at the district level against marketing agencies from New York, New Jersey, Maryland, Delaware and Washington, D.C. The Lehigh Valley judges also recognized arrowfastener.com as a Judge’s Choice.
About SWBR
Headquartered in Bethlehem, Pa., SWBR is a marketing and public relations agency that’s been in business for nearly 50 years. Whether B2B or B2C, we have worked with clients in virtually every segment, and core competencies in financial, healthcare, building materials/construction, education and industrial. The team at SWBR maintains a laser focus on things that matter most to our clients: strategic marketing, genuine service, best-in-category creative and high-character people. For more, visit swbrinc.com.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.
Information Provided By:
Matthew Brannon
SWBR
3865 Adler Place, Bethlehem, PA 18017
swbrinc.com
