|
|
Kids will scoop, haul, build and color the town orange featuring full- and kid-sized Kubota machinery and crafts to add their creative touches to Crayonville. Limited-time takeover starts Aug. 2.
EASTON, Pa. (July 26, 2022) – With kids in the driver’s seat, Kubota Tractor Corporation—one of the leading equipment manufacturers in the U.S—is overhauling the fictional town of Crayonville at Crayola Experience Easton for a larger-than-life takeover Aug. 2-Sept. 12, 2022. An outdoor kickoff event featuring full- and kid-sized Kubota equipment will be held for the general public on opening day from 9 a.m. to 1 p.m.
“Kubota Machine Adventures” will have kids (and kids at heart) engaging in more than 20 hands-on activities featuring Kubota’s iconic orange equipment—including an excavator, tractor, and UTV—across Crayonville. Throughout the immersive experience, families will discover how the human power of creativity and the machine power of Kubota equipment together can drive innovation to build better and stronger communities.
Like all things Crayola, the community of Crayonville runs on children’s creativity and imagination. To add their own creative touch to the transformed family attraction, kids will:
- create their own Kubota Machine Adventures I.D. badges;
- hop on a kid-sized tractor to dig Crayola flower beds;
- build a rainbow high rise out of crayon box “bricks”;
- snap photos with REAL Kubota equipment;
- scoop, load and dump at a 3D projection sand table;
- transform crayon shavings into “grass clippings” art;
- name and wrap their own Kubota-inspired crayon;
- engineer their own ultimate Kubota machine of the future; and more.
“We’ve created an amazing opportunity for thousands of children to learn through creativity how equipment is used to design and build the world around us,” said Warren Schorr, Senior Vice President Business Development, Global Licensing, & Experiences. “Kids will have fun using their imagination, creativity, and problem-solving skills—along with Kubota machines—to bring to life the colorful community of Crayonville and discover how they can build a better future.”
For more information, including remaining national tour dates for the adventure, visit CrayolaExperience.com/Kubota. The limited-time, kid-powered experience is included in the price of admission. New this summer, visitors can get unlimited visits to Crayola Experience through Dec. 31, 2022, with the purchase of a Color Card for the cost of a full-priced admission ticket.
Partnership Background
The five-market national tour of Kubota Machine Adventures is part of recently announced partnership between Kubota Tractor Corporation and Crayola. The collaboration aims to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities.
In addition to the takeover events, the partnership has extended the experience to include:
- A special edition Kubota Coloring & Activity Book featuring scenes of Crayola characters using Kubota equipment to get Crayonville ready for a big town festival. The 48-page coloring book is available for purchase at participating U.S. Kubota dealers, KubotaUSA.com and The Crayola Store inside Crayola Experience locations.
- Free, downloadable at-home crafts and coloring pages.
- Classroom activities and educational content developed by Crayola Education and Kubota to inspire students to think of ways they can add their voices to community improvement plans.
- The second-annual Kubota Country Kids Coloring Contest for kids 12-years-old and younger. Contest runs May 17 to Dec. 31, 2022.
- Kubota’s new online experience at KubotaCountryKids.com where adults can engage with kids through activities and projects around their property and in their communities.
Partnership activity details can be found at CrayolaExperience.com/Kubota.
“We are proud of the important part our dealers and equipment play in farming and food production, in building and maintaining our communities, and in enhancing our overall way of life,” said Todd Stucke, Senior Vice President of Marketing, Product Support and Strategic Projects for Kubota Tractor Corporation. “Through this partnership, we hope to inspire creativity and learning for the next generation to help kids see what’s possible when we all work together to better our towns, cities and countrysides.”
About Crayola Experience Easton
Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 25 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter, and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. The brand’s other attractions are in Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit CrayolaExperience.com/Easton or join the conversation on Facebook or Instagram.
About Kubota Tractor Corporation
Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross HP, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com.
Information provided to TVL by:
Constance Walker
Crayola Experience
