Rapid growth and a fervent dedication to customer service were behind the marketing agency’s decision to promote internally.

BETHLEHEM, Pa. (November 21, 2024) – Social T Marketing & PR, an award-winning Lehigh Valley-based boutique marketing firm, announced today the promotion of Rachel Moyer to director of operations. Moyer has been an integral part of the Social T Marketing & PR team for over six years and will be the first to undertake the responsibility of the new role.

“Throughout her time at Social T, Rachel has consistently demonstrated commitment, dedication and passion for our clients’ work,” said Tina Hasselbusch, Social T Marketing & PR’s owner and president. “I am confident she will bring that same energy as she takes on a larger role within our company to streamline operations and build capacity.”

As the director of operations, Moyer is responsible for all operational aspects of the agency, ensuring efficient and effective workflows across departments and, ultimately, continued success for Social T Marketing & PR. A natural problem solver, she provides strategic direction for content creation, oversees all client accounts, manages operational budgets and leads hiring and onboarding for new employees. Digital, PR and Social Media departments report to Moyer.

This is the fourth title Moyer has held at the agency. She joined Social T Marketing & PR’s team in 2018 as a marketing coordinator and was promoted to account manager in 2019. In 2020, she was elevated to a content manager and, in 2022, to her most recent position as content director.

Moyer is a board member of the Greater Lehigh Valley Chamber of Commerce’s Women’s Business Council and serves as the marketing co-chair. She also chairs the marketing

sub-committee for the Women’s Summit. She is a Women United member and sits on the board of Danny’s Ride. She participates in the Allentown Area Chamber of Commerce and the Downtown Allentown Business Alliance marketing committee, and LINC’s marketing committee. Additionally, she was named one of Lehigh Valley Business’s 2024 Women to Watch.

A Lehigh Valley native, Moyer earned her bachelor’s degrees in public relations and Spanish from Susquehanna University.

Meet the entire Social T Marketing & PR team by visiting www.socialtmarketing.com/meet-the-team.

 

ABOUT SOCIAL T MARKETING & PR

Social T Marketing & PR is a boutique marketing firm serving clients in the Lehigh Valley region and beyond. Our diverse, professional team brings a proven track record, skilled content managers, digital experts, PR specialists, accomplished writers, and Google professionals.

Social T will support your marketing and branding strategies through thoughtful positioning, public relations, social media, and corporate messaging. The agency has been honored with various accolades, including the 2024 Excellent Mirco Business Award, presented by the Greater Lehigh Valley Chamber of Commerce’s Small Business Council. Additionally, Social T was voted Best Public Relations Firm by Lehigh Valley Business’ Reader Rankings in 2024, 2023 and 2020, and Best Social Media Firm in 2024, 2023, 2020 and 2019.

Follow Social T on Linkedin, Facebook and Instagram. For more information, visit www.socialtmarketing.com.

Information provided to TVL by:
Amiee Goldy