The Chamber’s Women’s Business Council to Honor 2024 ATHENA Awards Recipients

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Vicki Doulé, Chloe Cole-Wilson and ASR Media to receive the prestigious award, given annually to local leaders and organizations that strive to empower, inspire, and uplift women.

Lehigh Valley, PA: The Greater Lehigh Valley Chamber of Commerce’s Women’s Business Council has announced the 2024 recipients of the ATHENA, ATHENA Emerging Professional, and the Organizational ATHENA Awards.

The prestigious ATHENA Award, presented annually by the Chamber since 1981, actively shares ATHENA International’s mission to support, develop and honor women leaders, inspire women to achieve their full potential and create balance in leadership worldwide. The ATHENA and ATHENA Emerging Professional Awards honor individuals who demonstrate excellence, creativity, and initiative in their business or profession, who provide valuable service by contributing time and energy to improve the quality of life for others in the community, and who actively assist other women in realizing their full leadership potential. The ATHENA Organizational Award recognizes businesses and organizations that support, develop and honor women leaders.

“The Women’s Business Council is proud to participate in the ATHENA International Leadership program, as we have for more than 40 years.  It’s our way to recognize the achievements of the women in the Lehigh Valley and also encourage the empowerment of women,” says Danielle Joseph, Executive Vice President of Diversity Councils for the Greater Lehigh Valley Chamber of Commerce.

 

ATHENA 2024 Leadership Award

Vicki Doulé

Lehigh Valley Executive and Vice President, Distribution Channels

Capital Blue Cross 

Vicki Doulé is the Lehigh Valley Executive at Capital Blue Cross, where she drives the company’s growth and commitment in the region. She also oversees Capital’s distribution channel strategy, focusing on producer partnerships and sales and service at Capital’s retail centers, including locations in Allentown and Center Valley. Vicki leads a dedicated team that embodies Capital’s mission to improve the health and well-being of its members and the communities in which they live.

Vicki is a dedicated community servant and champions many causes that enrich the fabric of the Lehigh Valley. She is a member of the United Way of the Greater Lehigh Valley’s Board of Directors and is active with Women United.  Vicki is a member of the ArtsQuest Board of Trustees, serving as Chair from 2020 to 2022 and also serves on LVEDC’s Board of Directors.   Additionally, Vicki serves as a Commissioner on the Allentown Homeless Commission, is a member of the Downtown Allentown Community Development Initiative (DACDI) and serves on Via of the Lehigh Valley’s Board.

Vicki has been recognized as a 2023 Girl Scouts of Eastern Pennsylvania Take the Lead Honoree, the Bethlehem YMCA’s 2021 Golden Laurel, and a 2019 Woman of Influence by Lehigh Valley Business. Vicki is a lifelong Lehigh Valley resident and earned her degree in marketing from Bloomsburg University.

 

ATHENA 2024 Emerging Professional Award

Chloe Cole-Wilson

Program Supervisor

Silk Lehigh Valley 

Chloe Cole-Wilson is the Program Supervisor of Silk Lehigh Valley, an LGBTQ youth center providing HIV services and fostering a safe, affirming space for young people. She also leads Basement Poetry as Artistic Director, creating projects that elevate BIPOC voices and advocate for social justice through the arts. Chloe serves on the boards of the Eastern PA Trans Equity Project, Lehigh Valley Girls Rock, YWCA Bethlehem, and the ArtsQuest Performing Arts Committee.

Chloe holds a Bachelor’s Degree from Capella University and is currently pursuing her Master’s Degree in Psychology at the University of Phoenix. Her dedication to the intersection of the arts and activism led her to complete a fellowship at the Allentown Art Museum as an Art & Action Fellow. Her work has been featured in publications such as *Good Morning America*, *Lehigh Valley Style*, *The Morning Call*, WDIY, *Fig Magazine*, and *Lehigh Valley News*.

She was named one of the Most Influential Women of 2023 by *Lehigh Valley Style*, included in *Lehigh Valley Business*’s 40 Under 40 in 2021, and highlighted in *Good Morning America*’s 2021 feature, “Who Is Making LGBTQ+ History Right Now.” Chloe’s advocacy for marginalized communities and her commitment to racial equity and LGBTQ+ rights continue to inspire and create lasting impact. 

ATHENA 2024 Organizational Award

ASR Media

ASR Media is a seven-time Emmy® award-winning production company based in Eastern Pennsylvania, specializing in creating impactful media that tell meaningful stories. Founded by Ashley Russo, ASR Media brings a unique blend of creativity and expertise to every project, offering services that range from video and television production to creative direction, marketing, and media training. With a focus on community engagement and authentic storytelling, ASR Media continues to make a significant impact across the Lehigh Valley and beyond.

ASR Media exemplifies a commitment to empowering women and fostering professional growth. With a team that is 80 percent women, the organization highlights the power of diversity and inclusivity in leadership. ASR Media’s investment in professional development is evident in the success of its employees, many of whom have participated in leadership programs like the Greater Lehigh Valley Chamber of Commerce Women’s Business Council’s Women2Women Leadership Development Course.

Beyond internal growth, ASR Media is deeply involved in the community, partnering with organizations like United Way of the Greater Lehigh Valley, Girl Scouts of Eastern Pennsylvania, and St. Luke’s University Health Network. These collaborations foster leadership opportunities for women and girls, extending the organization’s impact beyond media. Through its acquisition of Fig Lehigh Valley, ASR Media amplifies local voices, celebrating the achievements of entrepreneurs and community leaders in the Lehigh Valley.

ASR Media also supports nonprofits by creating videos that raise awareness and drive social change. By showcasing stories local organizations, ASR Media uses its platform to highlight essential social issues and promote community involvement. Dedicated to community enrichment, the organization regularly sponsors local events and cultural festivals, underscoring its role as a catalyst for positive change in the Lehigh Valley and beyond.

Through storytelling and impactful partnerships, ASR Media is committed to inspiring the next generation of female leaders and contributing to a stronger, more inclusive community.

 

About the Greater Lehigh Valley Chamber’s Women’s Business Council: The Women’s Business Council strengthens the Greater Lehigh Valley by empowering, recognizing and inspiring women in business and the community. The Women’s Business Council provides information and a networking forum for women in management, professional and private enterprise.  The Chamber’s mission is to improve the economy and quality of life in the Lehigh Valley Metropolitan Area. ​With nearly 5,000 members who employ more than 220,000, the Chamber is the largest in Pennsylvania and New Jersey, and in the top six nationwide. Our thirty-plus affiliated chambers, councils and committees are On Every Main Street with more than 1,500 community focused volunteers who actively contribute, at the grass roots, to develop and achieve their respective and collective goals. 

About the Chamber: The Greater Lehigh Valley Chamber of Commerce’s mission is to serve as the voice for business by continuously improving the economic climate and creating growth opportunities for the Greater Lehigh Valley region. We accomplish this through business-to-business networking events and marketing products, affinity programs and exclusive, money saving member benefits, training programs, government affairs initiatives and public policy advocacy, and community development enterprises.  With nearly 5,000 members who employ more than 200,000 individuals, The Chamber is the largest in Pennsylvania and New Jersey, and in the top six nationwide.

Information provided to TVL by:
Danielle Joseph