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Just Born to commemorate its 100th anniversary during this year’s PEEPSFEST®
BETHLEHEM, Pa. — Looking for a family-friendly way to close out 2022? Join hosts ArtsQuest and Just Born Quality Confections for PEEPSFEST® Friday, Dec. 30 and Saturday, Dec. 31. Bring the whole family to celebrate Just Born Quality Confections’ 100th anniversary in sweet style at the SteelStacks campus from 3-6 p.m., where Just Born will give a sneak PEEP at its new Easter PEEPS® flavors. Tickets for this annual family-focused outdoor event, featuring fun, fireworks and the annual PEEPS® Chick drop are now on sale. Make a magical family day more memorable by gliding across the authentic ice at The Ice Rink at SteelStacks presented by Lehigh Valley Reilly Children’s Hospital. Tickets and additional details can be found at steelstacks.org/PEEPSFEST. Skate sessions are available between 3 and 4:30 p.m. on both days.
“We are so proud that the PEEPS® Chick Drop has become a beloved New Year’s Eve tradition for local families and devoted fans across the country,” says Meg Dowd, Corporate Affairs Manager at Just Born Quality Confections. “We look forward to celebrating with our local community each year at PEEPSFEST® and we’re excited to provide them with a unique experience this year with the new Easter PEEPS® Marshmallow announcement!”
This year’s outdoor festival tickets are limited and can be purchased for $5 per person. Tickets to the event include Just Born Quality Confections goodie bags for all children younger than 12 including one s’mores kit, PEEPS® sampling stations and live musical performances. The whole family can also enjoy activities like the PEEPSFEST® Scavenger Hunt, the Leaning Tower of PEEPS®, cornhole, Jenga and crafts by local groups from around the Lehigh Valley.
On both nights the massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year at 5:35 p.m., followed by a stunning display of fireworks.
The PEEPSONALITY® Family Fun Run & Walk returns at 1:30 p.m. Friday Dec. 30. Register the whole family to strut their PEEPSONALITY® along the less than one-mile SteelStacks campus course. For a $5 ticket upgrade families will enjoy the annual run where prizes will be awarded for the best expressed PEEPSONALITY®, early entry to the event, complimentary hot chocolate complete with PEEPS® marshmallow topper for all participants, access to unique PEEPS® sampling flavors and exclusive photo opportunities with Lehigh Valley mascots including the PEEPS® Chick and Bunny, Telebear, Corey, Andy the Aardvark, Della the Mule and more!
Families will enjoy a plethora of activities and entertainment during the sweet celebration. From Miss Pennsylvania to Tootsee the Clown and Friends delighting the crowds, with performances by Lolly Hopwood, DJ Wesley Works and Eddy Ray Magic. Adding to the festivities of the Festival, The Banana Factory Arts Center will host family-fun crafts, while children will have the chance to help ArtSkills add color to its large PEEPS® themed mural.
Looking to win a sweet competition? Just Born Quality Confection’s Lehigh Valley PEEPS® Diorama Competition candy kits are now on sale. Decide on an idea and start creating using all the sweets available in the kit. Kits can be picked up at the Banana Factory from 8:30 a.m. to 8:30 p.m., Monday – Friday. Registration for kits close Sunday, Dec. 11. Dioramas photos must be entered online by Monday, Dec. 12. The winner will receive a Candy Prize Package courtesy of Just Born Quality Confections. The online gallery will be on display through Saturday, Dec. 31.
About ArtsQuest
ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest™ supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events. Through festivals such as its flagship event, Musikfest; the Banana Factory Arts Center; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, approximately 50% of which are free to attend, have a combined economic impact of more than $136 million annually in the region. ArtsQuest is a proud member of NIVA, the National Independent Venue Association and NATO, the National Association of Theatre Owners.
About Just Born Quality Confections
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives. Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the U.S. by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit https://www.justborn.com/ (and see the breadth of candy and high-quality branded items at https://www.PEEPS® andcompany.com/) Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.
Information provided to TVL by:
Kelley Andrade, ArtsQuest
Public Relations Coordinator
http://www.artsquest.org/
