Gallegos to Speak on Direct-to-Consumer Sales Model

Center Valley –  The first of three events for the next Meet The Experts series, hosted by the Council for Retail and Sales, is scheduled for Thursday, February 18 at 7 p.m. EST via Zoom and features Andres Gallegos, CEO of Z-CoiL, Albuquerque, NM.  The event is sponsored by DZYNIT.

Father and son duo, Alvaro and Andres, traveled the world to find someone who would manufacturer their “far out” idea of the Z-Coil pain-relief shoe. In 1992, the spring shoe came to life and the company has never looked back. The road to success has not been easy.  Prior to the 2008 stock market crash ZCoiL had hundreds of stores nationwide and thought there would never be an end to the success. After the recession, their sales tumbled, and stores started going out of business quickly.  The company resorted to a direct-to-consumer model as a last attempt to save the company. This approach helped the company become profitable.  Andres will share the lessons learned with the company’s direct-to-consumer journey.

This virtual event is free to attend.  Visit thecrs.org to learn more or purchase tickets online now.

The Council for Retail and Sales (CRS) is a leading authority on issues and solutions that face the retailing and sales industries.  They develop relationships, strategic alliances, and partnerships with stakeholders in these industries.  The CRS also focuses on connecting students to industry professionals.  Originally started at Kutztown University as the Center for Retailing Solutions, in 2009, the CRS has been associated with several community partners including Penn State.  The CRS is currently housed at the Business Division of DeSales University, Center Valley, PA.  Website: https://thecrs.org   email: Elaine Thode at councilforretailandsales@gmail.com

Information and image provided to TVL by:
Elaine Thode
The Council for Retail and Sales
https://thecrs.org/

 

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