Industry giants no longer have the market in a vice grip. “2024 is looking to usher in a new dawn in sneaker culture and we’re excited to be a part of it”, said Smooth Gear CEO/Co-founder Nick Beers.

Smooth Gear is proud to announce their upcoming ONE2 model in their newest colorway, New Dawn. This first colorway is set to release via pre-order on June 1st, 2024 and will remain open until June 15th, 2024. This is a sleek, low cut, runner-style sneaker with all day wearability and comfort built with luxurious materials and crafted in this appealing, eye-catching colorway. Access the pre-order here beginning at noon on June 1.

Coinciding with this release, Smooth Gear is a sponsor of Philadelphia Got Sole on June 15, which is the city’s inaugural event, put on by the mega successful Got Sole team. There Smooth Gear will release exclusive apparel in very limited quantities while also providing access to the New Dawn pre-order and its corresponding apparel and merchandise. Find more information about the event here.

Smooth Gear is a lifestyle brand located in the Lehigh Valley, Pennsylvania who specializes in sneakers and apparel designed for those with classic style who want to be comfortable and confident and stand out by not fitting in. Established in 2014, they began adding signature sneaker silhouettes to their brand catalog in 2020. To learn more about Smooth Gear and view all of their brand offerings, please visit www.smoothgear.net.

Information provided to TVL by:
Smooth Gear
www.SmoothGear.net