ALLENTOWN, PA, SEPTEMBER 3, 2024 – On September 1st, the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) launched its annual “30 Days, 30 Stories®” campaign, marking twelve years of raising awareness for Childhood Cancer Awareness Month. This campaign introduces the Lehigh Valley community to local children affected by cancer, sharing their personal stories and photos across social media and the PCFLV website every day in September.

The series highlights children at different stages of their cancer journeys—some newly diagnosed, others undergoing treatment, some celebrating survivorship, and sadly, some who have lost their battles. Each story is a powerful testament to the resilience and courage of these children and their families.

What began as a simple awareness initiative has evolved into a significant fundraiser, with readers now able to honor or remember the featured child by making a donation to support PCFLV’s vital services and programs. “When we first started this campaign, we never anticipated it would grow to this scale,” said Michelle Zenie Rounds, Executive Director of PCFLV. “We’ve seen our stories shared thousands of times, with even more shares beyond that. The visibility this campaign brings to the challenging journeys our kids and their families face, as well as to PCFLV’s mission, is truly remarkable.”

This year’s campaign photos were captured by Colin Coleman of Moon Honey Photography. The campaign is also being supported by Miller-Keystone Blood Center, which will feature each day’s story on their website, further expanding the reach of these impactful narratives.

For more information about “30 Days, 30 Stories®,” please contact Caley Bittner, Marketing & Communications Coordinator, at caley@pcflv.org.

About PCFLV

The Pediatric Cancer Foundation of the Lehigh Valley is a local non-profit providing a variety of free programs and services to local kids with cancer and their families. From camps and college/trade school scholarships to support groups and family outings, PCFLV provides a wide range of activities and support services—financial, social, and emotional—enabling families to connect and form bonds with others facing similar challenges. For a full list of programs and services, please visit pcflv.org.

 

Information provided to TVL by:
Caley Bittner