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Bethlehem, Lehigh Valley, PA., September 30, 2024 – The International Festivals & Events Association (IFEA) paid tribute to Musikfest’s 40th anniversary on Sunday, September 29 during the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA Annual Convention & Expo presented by atVenu in Pittsburgh, PA. Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition drew entries from some of the world’s top festivals and events.
ArtsQuest is excited to accept the IFEA Pinnacle Award for the Best Sponsor Partner Category with D.G. Yuengling & Son, Inc. This award highlights a specific sponsor of a festival/event (Musikfest’s 40th Anniversary was submitted) that stands out above all others. ArtsQuest placed third in a category for which there were hundreds of submissions from event-based organizations worldwide.
“Here at ArtsQuest we place high importance in establishing mutually beneficial relationships. Our partnership with Yuengling for over 25 years has not only allowed us to expand to a national level but also to provide an unforgettable experience for our attendees with Yuengling’s quality beers and nationally recognized branding,” says Curt Mosel, ArtsQuest Chief Operating Officer. “Musikfest would not be the event that it is without Yuengling’s commitment to the Lehigh Valley and support of our mission to provide access to art, culture and educational programming for all.”
ArtsQuest’s goal is to find a brand equally committed to our mission to provide access to art, culture and educational programming for the diverse residents of the Lehigh Valley and others who seek access in our community. The brand’s longevity and family-oriented nature that Yuengling represents is a perfect fit for the community, Musikfest and ArtsQuest organization. Overall, the community can see that Yuengling cares about and supports this event and the Lehigh Valley, but most of all, we sell more beer because we sell Yuengling beer!
“We are proud to be long time partners with ArtsQuest for over 25 years. Our teams have collaborated each year to bring the very best experience to festival goers,” says Wendy Yuengling, D.G. Yuengling & Son’s Chief Administrative Officer. “The ArtsQuest campus and the multi-day Musikfest events are pillars of how we connect locally in the community and with all who travel to the Lehigh Valley from many surrounding areas. Musikfest is something we highly anticipate each year, due in part to the variety of performers, food vendors and activities that make a wonderful environment to share our beers with attendees. We appreciate the ArtsQuest team and the collaboration across each element of our partnership that allows us to celebrate such fun activations throughout the year.”
For a complete list of 2024 Pinnacle Winners go to: https://www.ifea.com/p/
Photos of all winning recipients can be found at: https://www.ifea.com/p/
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About ArtsQuest
ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest™ supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events. Through festivals such as its flagship event, Musikfest; the Banana Factory Arts Center; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, of which nearly 50% are free to attend, have a combined economic impact of more than $136 million annually in the region.
Information provided to TVL by:
Bryn Keeney
