|
|
SCHNECKSVILLE, PA (May 14, 2024) – An annual report presentation featuring an ocean metaphor and a video about a mountain biking program for youth in residential treatment are the latest products of KidsPeace’s Communications/Creative Services function to win national recognition.
The pieces received Gold Awards in the 41st annual Healthcare Advertising Awards competition — the third national marketing and advertising competition since 2020 in which KidsPeace materials won top honors.
The two efforts receiving Gold Awards were:
- A web-enabled presentation of KidsPeace’s 2022 Annual Report (www.kidspeace.org/2022-annual-report), which uses the metaphor of the creation of “sea glass” to highlight the transformative potential of programs for youth facing mental health challenges, while detailing KidsPeace’s clinical and financial performance during the year, and
- Rob’s Story, an installment of the video series KidsPeace Stories (www.kidspeace.org/robs-story), which featured a longtime employee’s championing of mountain biking as an element in helping youth in programming at the KidsPeace Orchard Hills Campus develop an appreciation for bicycle engineering, nature and physical fitness.
The Healthcare Advertising Awards competition describes itself as “the oldest, largest and most widely respected”
program of its kind. Out of more than 4,300 entries from across the country, less than 12% received Gold recognition.
Also recognized with Silver Awards in the competition were the print version of the 2022 KidsPeace Annual Report and a summer referral promotional mailer. Recognition as entries of merit were two issues of KidsPeace’s Healing Magazine (www.healingmagazine.org) and the organization’s main website (www.kidspeace.org).
All the entries were conceived, designed and executed by KidsPeace’s Communications / Creative Services team, based at the organization’s administrative offices in Schnecksville, PA. The team includes Robert Martin, KidsPeace’s director of communications and engagement; Shawn Parker, manager of creative services; and Robbie Allred, web/video producer.
Martin thanked leadership at KidsPeace for supporting the team’s efforts to raise the profile and reputation of the organization among key stakeholder groups. “What we do, in simplest terms, is tell stories about our programs, our associates and our kids and their successes in overcoming the challenges they face. It’s satisfying to receive recognition from our peers in the marketing and advertising field, but it also motivates us to continue to tell these stories so that KidsPeace and its people get the recognition THEY deserve,” he said.
Since 1882, KidsPeace has been building on its expertise to give hope, help and healing to children, adults and those who love them. Through its comprehensive range of residential treatment programs; accredited educational services; unique psychiatric hospital and foster care and community-based programs, KidsPeace is dedicated to helping people connect, transform and overcome their challenges to ensure a stable future, transition to adulthood and gain independence. Since its doors opened, more than 300,000 children have participated in one of the multitude of programs KidsPeace offers. For additional resources or more information on how to get involved, become a foster parent or make a donation, please visit www.kidspeace.org. Follow us at www.facebook.com/kidspeace.org or on Twitter @KidsPeace.
Information Provided By:
Robert Martin
Director of Communications
