The session featured industry experts Daniel Marcolina, Ted Colegrove, Laks Srinivasan and Thomas Helfrich, covering artificial intelligence as a creative tool in marketing and design

CENTER VALLEY, Pa. (Oct. 23, 2023) — The American Advertising Foundation of the Greater Lehigh Valley (AAF-GLV) hosted “Marketing Beyond Limits: The AI Advantage,” a program that took a comprehensive look at artificial intelligence (AI) at Penn State Lehigh Valley on October 18.

Attendees learned from industry experts about a broad array of relevant information, including the creative potential for using AI in design, streamlining content publication, and how data-driven decision-making can be used to develop a strategy. The program addressed three key pillars of AI: generative, analytical, and operational.

“The world of AI is a vast topic that permeates almost every aspect of our lives,” said Susan Kovacs, a senior account executive at Viamedia and the program chair of AAF-GLV. “Recent discussions have been buzzing about the impact of AI and the ongoing advancements in machine learning, causing concern among experts about its future. Despite the continuous evolution and expansion of AI, a significant portion of professionals still have limited knowledge and practical experience with it. This, in turn, has generated apprehension about its potential effects on the industry. Our program aims to equip professionals with crucial and up-to-date insights on leveraging the benefits of AI.”

Panelists included Daniel Marcolina of Marcolina Design, a partnership with his wife Denise and one of the first all-digital design firms in Philadelphia; Ted Colegrove, a Bethlehem, PA-based designer and photographer; Laks Srinivasan, co-founder and managing director at Return on AI Institute, and Thomas Helfrich, founder and CEO of InstantlyRelevant.com, a distinguished authority in the fields of lead generation and marketing strategy.

“AAF-GLV is a non-profit organization run by a board of volunteers dedicated to connecting marketing, advertising, and aspiring professionals. This event marks another milestone as we strive to expand our network with larger-scale events and invite diverse skills & knowledge to our area,” said Sarah

Sterner-Hausknecht, graphic designer, educator, and AAF-GLV president. “We look forward to providing this relevant and cutting-edge programming to our members and professional community!”

For more information on “Marketing Beyond Limits: The AI Advantage,” visit AAF-GLV’s event page. https://www.aafglv.org/events/marketing-beyond-limits-the-ai-advantage/.

ABOUT THE AMERICAN ADVERTISING FEDERATION OF THE GREATER LEHIGH VALLEY

The American Advertising Federation/Greater Lehigh Valley Advertising Club is an organization that brings together the broadest range of communications professionals who work and live in our community: advertising agency employees, print vendors, interactive experts, media reps, PR people, in-house marketing teams, photographers, package designers and communications students from area colleges. Through its various committees, the board keeps the club running at peak efficiency as well as strategizing and implementing all of our events throughout the year. To learn more about AAF-GLV, visit www.aafglv.org.