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Featured image courtesy of Crayola Experience
EASTON, Pa. (Aug. 2, 2022) – With the help of Kubota Tractor Corporation, the next generation of do-it-yourselfers, builders, farmers, business owners, and community leaders have taken over Pennsylvania’s most colorful family attraction.
“Kubota Machine Adventures” – which runs through Sept. 12 – opened today with a special public outdoor kickoff event in front of Crayola Experience in downtown Easton. Hundreds of kids colored a full-sized Kubota tractor and 5-ft high coloring pages, scooped colorful marker caps with toy excavators, pedaled toy tractors around a course, and crafted projects inspired by the takeover.
Inside Crayola Experience, Kubota’s iconic orange equipment—including an excavator, tractor, and UTV— has transformed the family attraction to inspire kids to bring to life the community of Crayonville with their own creative touches.
The limited-time indoor adventure—a result of the partnership between Crayola and Kubota, one of the leading equipment manufacturers in the U.S.—has kids (and kids at heart) engaging in more than new 20 hands-on activities such as:
- creating their own Kubota Machine Adventures I.D. badges;
- hopping on a kid-sized tractor to dig Crayola flower beds;
- building a rainbow high rise out of crayon box “bricks”;
- snapping photoswith REAL Kubota equipment;
- scooping, loading and dumping at a 3D projection sand table;
- transforming crayon shavings into “grass clippings” art;
- naming and wrapping their own Kubota-inspired crayon;
- engineering their ownultimate Kubota machine of the future; and more.
Throughout the immersive experience, families will discover how the human power of creativity and the machine power of Kubota equipment together can drive innovation to build better and stronger communities.
Additionally, in celebration of National Coloring Book Day today, the first 50 families admitted to the attraction received a special edition Kubota Coloring & Activity Book developed in partnership with Crayola and featuring scenes of Crayola characters using Kubota equipment to get Crayonville ready for a big town festival. The 48-page coloring book is available for purchase at participating U.S. Kubota dealers, KubotaUSA.com and The Crayola Store inside Crayola Experience locations.
The kid-powered experience is included in the price of admission. New this summer, visitors can get unlimited visits to Crayola Experience through Dec. 31, 2022, with the purchase of a Color Card for the cost of a full-priced admission ticket.
“We’ve created an amazing opportunity for thousands of children to learn through creativity how equipment is used to design and build the world around us. Kids will have fun using their imagination, creativity, and problem-solving skills—along with Kubota machines—to bring to life the colorful community of Crayonville and discover how they can build a better future,” said Warren Schorr, Senior Vice President Business Development, Global Licensing, & Experiences.
For more information, including remaining national tour dates for the adventure, visit CrayolaExperience.com/Kubota.
Partnership Background
The five-market national tour of Kubota Machine Adventures is part of a recently announced partnership between Kubota Tractor Corporation and Crayola. The collaboration aims to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities.
In addition to the takeover events, the partnership has extended the experience to include: a special edition Kubota Coloring & Activity Book; free, downloadable at-home crafts and coloring pages; a Kubota national kids coloring contest; classroom activities and educational content; and a new online experience at KubotaCountryKids.com where kids can engage in activities and projects around their property and in their communities. Partnership activity details can be found at CrayolaExperience.com/Kubota.
“We are proud of the important part our dealers and equipment play in farming and food production, in building and maintaining our communities, and in enhancing our overall way of life,” said Todd Stucke, Senior Vice President of Marketing, Product Support and Strategic Projects for Kubota Tractor Corporation. “Through this partnership, we hope to inspire creativity and learning for the next generation to help kids see what’s possible when we all work together to better our towns, cities and countrysides.”
Partnership activity details can be found at CrayolaExperience.com/Kubota.
About Crayola Experience Easton
Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 25 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter, and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. The brand’s other attractions are in Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit CrayolaExperience.com/Easton or join the conversation on Facebook or Instagram.
About Kubota Tractor Corporation
Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross HP, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com.
Information provided to TVL by:
Constance Walker
Crayola Experience
