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PBS39 earned three awards from the National Educational Television Association (NETA) in categories including Integrated Media Campaign, Promotion and Cultural Documentary
Bethlehem, PA. – January 27, 2020 – Lehigh Valley Public Media’s PBS39 earned three nationally recognized awards from NETA at their 2020 awards gala held in Washington, DC. Each category was reviewed by a group of public television station leaders formed by NETA.
The NETA Conference and CPB Public Media Thought Leader Forum is the only gathering dedicated to the foundational cornerstone of public media— education. The event includes guest speakers, a lineup of professional development sessions, receptions and the NETA award gala.
“We are honored to have received these three awards, and while we always appreciate the national recognition, our goal is to continue to engage in our community, through public education,” Tim Fallon, Chief Executive Officer of Lehigh Valley Public Media said. “This award recognition reinforces that we are creating a community that is inspired, engaged and vibrant!”
PBS39’s winning content included Election Night coverage in the category of Integrated Media campaign, Red Billboards in the category of Promotion and The Story of Musikfest in the category of Cultural Documentary. PBS39 was the public broadcast station with the most wins at NETA’s 2020 award ceremony.
“As we continue to grow and evolve as a public media organization, the pressure to create high quality content rises,” Yoni Greenbaum, Chief Content Officer said. “At PBS39, we understand the importance of education through public media and how it affects the lives of our members and viewers.”
About Lehigh Valley Public Media™
Lehigh Valley Public Media™, home of PBS39/WLVT, WLVR, and WPPT, acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley, through its dynamic communication platforms and resources. The Reporter Corps® creates community-focused content for PBS39 News Tonight, digital platforms, and WLVR. Lehigh Valley Public Media and United Way of the Greater Lehigh Valley are partnering to fund and fulfill the regional literacy initiative Lehigh Valley Reads. This campaign is working to ensure all Lehigh Valley students read on grade level by the end of third grade by 2025. Lehigh Valley Public Media is a community-owned public media organization serving eastern Pennsylvania and New Jersey. Lehigh Valley Public Media is licensed in Allentown to the Lehigh Valley Public Telecommunications Corporation. For more information, visit PBS39.org.
About National Educational Telecommunications Association
The National Educational Telecommunications Association is a professional association that serves public television licensees and educational entities in all 50 states, the U.S. Virgin Islands and Puerto Rico. Since 1967, our reason for existing has been to connect public television people and ideas, by providing quality programming, educational resources, professional development, management support and national representation.
Information provided to TVL by:
Victoria Scialfa
Marketing and Public Relations Manager
Lehigh Valley Public Media
