Celebrate PEEPSFEST® with Live Music, Family-Friendly Activities,
ALL-NEW EASTER PEEPS® Marshmallow Tasting and the PEEPS® Chick Drop. 

Bethlehem, Lehigh Valley, PA., Nov. 20, 2024 – Celebrate the start of the New Year with this sweet celebration by joining ArtsQuest and Just Born Quality Confections for PEEPSFEST® Monday, Dec. 30 and Tuesday, Dec. 31, from 3 p.m-6 p.m., at the SteelStacks campus. This event is both indoors and outdoors, featuring family-friendly activities, fireworks and more following the annual PEEPS® Chick drop on both nights of the event. As per tradition, the massive PEEPS® Chick, weighing in at 400-pounds and standing at four feet, nine inches tall, will descend for the countdown to the New Year at 5:35 p.m., on both Dec. 30 and Dec. 31, followed by a stunning display of fireworks. You can purchase tickets for PEEPSFEST® here!

“PEEPSFEST® has grown into such a beloved tradition, and it’s incredible to see families coming back year after year,” said Courtney Angle, Corporate Affairs Specialist at Just Born Quality Confections. “This year, we’ve added even more fun-filled experiences for families to create lasting memories. We’re especially thrilled to debut one of our newest Marshmallow flavors, and we’re confident it will be a favorite this Easter season!”

This year’s festival will feature activities both indoors and outdoors, and tickets will be required to ensure a safe and quality experience for all in attendance. Tickets are limited and can be purchased for $5 per person. In addition, the Ice Rink at SteelStacks, presented by Lehigh Valley Reilly Children’s Hospital, will also be open for its third year in a row. For $25, which includes the cost of ice skating and PEEPSFEST®, you can skate at the Ice Rink at SteelStacks presented by Lehigh Valley Reilly Children’s Hospital. The skating sessions will take place at 3 p.m. and 4:30 p.m. on Dec. 30 and 31. You can book these tickets here.

**Please note, all ages 17 and under must be accompanied by a parent or guardian.

Part of this standout experience includes another year of a “Sneak-PEEP” tasting, where festivalgoers can get an exclusive first taste of one brand-new PEEPS® Marshmallow flavor set to launch ahead of Easter 2025. The fun-packed event will also include an all-new PEEPS® Passport for kids under 12 to build their own goodie bag, which will allow them to unlock special memories as they explore interactive stations throughout the event. Each ticket also includes a free s’mores kit and live musical performances.

“We are so excited to be partnering with Just Born Quality Confections on the 16th annual PEEPSFEST®!” said Shayna Super, Music Programming Director and Executive Director Levitt Pavilion. “What better way to end the year than with a sweet event that is so special and unique to Bethlehem, while also welcoming families from all over the country!”

The whole family can also enjoy activities like PEEPS® themed games, interactive presentations by Wildlands Conservancy, activities and crafts by The Da Vinci Science Center, Eddy Ray Magic and more. Kids can craft their own keepsakes at the friendship bracelet station and watch a demo where they can learn how to whip up delicious Marshmallow creations with PEEPS® IN THE KITCHEN with PBS39. For those wanting to add a little fashion flair to their celebration, limited-edition PEEPSFEST® visors will be available with a suggested donation to ArtsQuest to support their tuition-based programming for youth all year long. To ensure an inclusive experience for everyone, the festival will also offer a sensory-friendly room where guests can relax and unwind in a quieter, comfortable space. Dedicated to providing inclusive family fun for all, the event will also feature live music and entertainment, and the opportunity to be photographed with the PEEPS® Chick Mascot and the PEEPSMOBILE®, games and more!

Tickets and additional programming details can be found at steelstacks.org 

Don’t miss out on this beloved New Year’s tradition that’s fun for the whole family! Tickets are limited. 

About ArtsQuest 
ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest™ supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events. Through festivals such as its flagship event, Musikfest; the Banana Factory Arts Center; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, of which nearly 50 percent are free to attend, have a combined economic impact of more than $136 million annually in the region.

About Just Born Quality Confections 
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives.  Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit www.justborn.com. Follow @JustBornInc on Facebook, Instagram, and X (formerly Twitter).

Information provided to TVL:
Bryn  Keeney