Streamlined Boarding Process

Allentown, PA – The Lehigh and Northampton Transportation Authority (LANTA) will implement a new fare collection system, ValleyRide, in spring 2025. This system is designed to streamline boarding, simplify fare structure, and enhance accounting operations across the Authority. This new system, powered by Masabi, a leading provider of ticketing and payment solutions for transit agencies, represents a major step in modernizing LANTA’s services.

Announcing the launch, LANTA Executive Director Owen O’Neil stated, “ValleyRide marks an important step in our Moving LANTA Forward long-range plan. Over the coming months, we’ll be sharing more details on the benefits ValleyRide will bring to our riders.”

The ValleyRide system will integrate with LANTA’s existing Transit® App, enabling riders to pay fares digitally and access real-time bus arrival information without needing additional apps. Riders who prefer paying with cash can still do so onboard.

“We’re excited to offer the convenience of a modern, digital fare collection system through ValleyRide,” said Darryl Lightner, LANTA’s Manager of Communications & Strategic Initiatives. For more information on ValleyRide visit LANTA’s website at www.lantabus.com.

 

Information provided to TVL by:
Chuck Genna