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Featured Image: PEEPSFEST at SteelStacks (Jeff Fusco/AP Images for Just Born Quality Confections)
The family-friendly New Year’s tradition, hosted by ArtsQuest and Just Born Quality Confections, will return to Bethlehem, Pa. Dec. 30-31, 2021. This outdoor event will be ticketed to ensure safety.
BETHLEHEM, Pa. – Ring in the New Year at PEEPSFEST® from 3 – 6 p.m. on Thurs., Dec. 30 or Fri., Dec. 31. The sweet celebration will return to the SteelStacks campus in Bethlehem, Pa. with a new outdoor ticketed format and new family-friendly activities.
“We are excited to welcome the community back to this fun family event,” Patrick Brogan, Chief Programming Officer of ArtsQuest said. “We are proud to partner once again with Just Born Quality Confections, the worldwide company based in our home of Bethlehem. There’s no sweeter way to celebrate the New Year!”
This year’s festival will take place entirely outdoors and tickets will be required to ensure a safe and quality experience for all in attendance. Tickets, which can be purchased for $5 per person, will be limited and include Just Born Quality Confections goodie bags for all kids under 12, one coupon to redeem a free s’mores kit for all kids under 12 and access to live music and entertainment and PEEPS® sampling stations. Everyone’s favorite event, the PEEPS® Chick Drop, will take place each day at 5:30 p.m. The whole family can also enjoy activities like the PEEPSFEST® Scavenger Hunt, the Leaning Tower of PEEPS®, cornhole, Jenga and crafts by local groups from around the Lehigh Valley.
“We are thrilled to be celebrating PEEPSFEST® in person again this year,” says Meg Dowd, Corporate Affairs Manager at Just Born Quality Confections. “The PEEPS® Chick Drop has become a beloved New Year’s Eve tradition for our local community, as well as families across the country, so we can’t wait to welcome fans back to the PEEPSONALITY®-filled celebration to close out 2021.”
This two-day festival will feature live musical performances. As per tradition, the massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year on both Dec. 30 and Dec. 31, followed by a stunning display of fireworks.
New this year will be PEEPSONALITY® Family Fun Run/Walk on December 30. Tickets, which can be purchased for $10, will include early entry into the event, an opportunity to sample unique PEEPS® flavors, photo opportunities with Lehigh Valley mascots and a special prize for the participants with the most PEEPSONALITY®.
The 13th Annual Lehigh Valley PEEPS® Diorama Competition will be completely virtual this year. The online gallery display and voting will commence on Mon., Dec. 20 and go through December 27 at 11:59 p.m. Families, students and businesses are encouraged to participate. More information will be released soon on how to purchase your own Just Born Quality Confections candy starter kit and join in on the fun!
Tickets and additional details will be available soon on steelstacks.org/PEEPSFEST. ArtsQuest will continue to follow the latest CDC, state and local health and safety guidelines. Face coverings will be required for this event, visit artsquest.org/safety for the latest updates.
About ArtsQuest
ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest™ supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events.
Through festivals such as its flagship event, Musikfest; the Banana Factory Arts Center; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, approximately 50 percent of which are free to attend, have a combined economic impact of more than $136 million annually in the region. ArtsQuest is a proud member of NIVA, the National Independent Venue Association.
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives. Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit https://www.justborn.com/(and see the breadth of candy and high-quality branded items at https://www.peepsandcompany.
Information provided to TVL by:
Nicole Harrell
ArtsQuest Director of Communications
http://www.artsquest.org/
